Just completed: Logo design for Convergent Oil Corp.
Convergent Oil Corp. asked me to design the logo for their new Calgary-based business.
I noticed when looking at samples of logos from the industry, the concepts tend to be a bit “on the nose” in terms of the imagery. I wanted to do something that would be a bit more abstracted and be at-home when used in any setting and shown to any viewer.
The final logo uses a sweeping design of converging lines which helps merge the imagery of the industry (the concept of the converging lines conveys the imagery of well bores coming together at a common surface location) with a more abstract form, which gives it more of a universal appeal as well as a more visually interesting design.